ROLLiN' is a new car insurance brand built for a younger audience who are looking for something less rigid than traditional insurance. Working with IAG we created the brand – from naming and identity through to the launch campaign. Kinetic typography, built throughout the identity and out of home, spoke to the core idea of ROLLiN’ being less rigid. The launch film featured 'Larry', a giant puppet who rolled his own way through town freestyling to “The Humpty Dance”.